CLIENT HOMEWORK - BRAND STRATEGY

To begin our branding process, I have a few questions for you to answer to help me develop a deeper understanding of who you are and what you do. This is a great way to dive deeper into the meaning behind your business, and is equally beneficial for both of us!

If you don't feel like a question or section of this homework applies to you or your brand, feel free to skip it!

Name *
Name
WHO YOU ARE
TARGET AUDIENCE
One of the most important things a brand can do is target the right people with the right message. So instead of resorting to simple phrases like “young females” or “millennials”, please try to be as descriptive as possible. It’s fun to dig deep here!
COMPETITORS
AESTHETIC PREFERENCES
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ADDITIONAL COMMENTS