Provide a short summary of your business:
What is the meaning or story behind your business name?
How did you get into your business?
What pain points are you experiencing in your business right now?
Where do you see your business in 1 year? 3 years? 5 years? (Dream BIG!)
Describe your brand in only 1 sentence:
Do you have a tagline? (If so, please provide it below)
Do you have a mission statement? (If so, please provide it below)
If you had to choose 3 words to describe your brand, what would they be?
One of the most important things a brand can do is target the right people with the right message. So instead of resorting to simple phrases like “young females” or “millennials”, please try to be as descriptive as possible. It’s fun to dig deep here!
Who is your dream client? (Age, gender, values, beliefs, etc. Get specific!)
What do they do for a living? What is their income like?
Give your dream client a persona. (For example: What is their name? What kind of house do they live in? How is it decorated? Where do they shop? What brings them joy? What kind of music do they listen to?)
What will these people be drawn to in your business?
Provide a few examples of other businesses in your field. What are their strengths and weaknesses?
What sets you apart from your competitors?
Where will your logo primarily be used?
Do you have color preferences for your new branding? Are there any colors you want to stay away from?
Name two or three brands you love, and describe why:
What are some websites you love? Drop the URLs here:
Please give at least 3 URLs of logos or typography that you believe are IN line with your brand and describe why. (You may also reference images on your Pinterest board)
Please give at least 3 URLs of logos or typography that you believe are NOT in line with your brand and describe why. (You may also reference images on your Pinterest board)
Do you have any imagery ideas for your branding? (Photos, icons, illustrations, etc.)
Are there any existing elements in your branding that you want to keep? If so, explain why:
Is there anything else you'd like me to know before we dive in?