House Warmers is a small baking business run by my aunt. She’s been doing this since 1992 and makes incredible cookies. My task was to redesign her logo and create some fun labels for her cookie packaging. The goal for the project was to have the logo and labels feel updated and modern, while still keeping the existing rustic country farmhouse vibe. (They used to have a farm back in the day!)
LOGO DESIGN • MOOD BOARD • PACKAGE LABELS
Kelly of Oak & Ivy is one of the loveliest gals I know. She is kind, wise and absolutely hilarious. From photographing her wedding a few years ago to now designing a logo for her blog, she is always wonderful to work with. For the logo, I found a lot of inspiration in natural blush and green tones and the goal was to keep things simple, yet beautiful. The type is organic and smooth, while the muted colors add some pop and life. I also designed a signature for her to use at the end of posts. One of my favorite things to do when designing a brand identity is to add in a few logo variations so that the client can use them for different purposes (website, business cards, emails, etc.). I like to think of it as having a few different outfits to wear. :)
I know you'll love reading her blog, which you can find here.
LOGO DESIGN • MOOD BOARD
In February of 2016, two close friends of mine launched a new Interior Design and Home styling business called Light & Dwell. Since we've been friends for several years, it allowed me the opportunity to jump in with them from the initial brainstorming sessions. Our goal was to brand their business in a way that matched their interior design style. We wanted it to be clean and fresh, but still unique to them. Together we worked on company naming, the full brand design, and website. Soon after came print and document design, photography for many of their clients' homes and a seasonal textile line. I can’t wait to see how they continue to grow over the years.
Recently, they've brought be on as an official partner, serving as Brand Director & Photographer. Lots of exciting things are on the horizon, including a new online shop - laughing July 2017!
NAMING • FULL BRAND DESIGN • WEBSITE • PRINT DESIGN
PHOTOGRAPHY • TEXTILE PATTERN DESIGN
I love being able to walk through parts of the planning process with wedding clients, especially when it comes to designing invitations and save the dates. It's a great chance to merge my passion for both design and photography, as well as create something that is very specific to a client's style and personality.
This will be an ongoing gallery featuring completed wedding print design suites. Continue checking back for updates!
My youngest brother launched a PNW based knife making business in the Fall of 2015. All business is done via Instagram, and it has totally taken off. Due to it just being on social media, all he needed initially was a logo and some business cards. Our goal was to really run with the “PNW vibes” and include some of my past photos from around Oregon. We created five variations of the business cards, which he now uses for a fun promotion. If you place five knife orders, and collect all of the different business cards, you’ll then receive a free knife in return. Check out the photos of him in the shop making knives below. Big things are on the horizon for Northwest Bladeworks (soon he'll be featured in a local specialty store in Tigard, Oregon). Check out his Instagram and give him a follow. Knives sure make great gifts for that camping/hunting/outdoor enthusiast in your life!
LOGO DESIGN • BUSINESS CARDS
DISPLAY CASE • PRINT DESIGN
OSU GRAPHIC DESIGN PROJECT
For this project, I was assigned the category "environmental" and then tasked with choosing an actual company that I felt was in desperate need of a rebrand. It was not an official rebrand or relationship with the company, but a hypothetical one to gain experience. I spent 10 weeks rebranding and creating an identity for The ReBuilding Center, an Eco-friendly Portland based store specializing in selling reclaimed and salvaged materials for home projects. The process and results of the project were designed and documented into a Brand Guidelines Book, shown here. For the new brand, I gathered inspiration from the vibe of the existing building and the products the company sells in order to communicate its mission. As the actual building is a cluttered and busy place, my goal was to design a brand that communicated simplicity and strength. While I wish I could have partnered with them in real life, it was still an incredible exercise in learning the process of a full rebrand. And if you haven’t ever checked out their space on Mississippi Ave in Portland, do yourself a favor and stop by. Highly recommended for the avid DIY project Pinterest-ers.
BRANDING • PRINT DESIGN
OSU GRAPHIC DESIGN PROJECT
For this assignment, I was kindly chosen by fellow classmates to be one of six project leaders. Once chosen, as leaders we met to discuss and assemble small groups, analyzing and dividing up the class by ability, strengths and weaknesses. Once I gathered my group, we developed a “board game” based on collaboration and creativity. ROLLplay is a quirky, chance based game. First you draw a card from the deck and then follow instructions to perform a creative (and usually embarrassing) task. The game was a total hit with our classmates!
The project was a great opportunity to gain experience in project management and leading a variety of personality types. Together we conceptualized how the game would work and be interactive, and then I was personally responsible for a majority of the packaging design and craft. Maybe I’ll start bringing the game to client meetings ;)
CONCEPT DESIGN • PRINT DESIGN
PRODUCT CREATION • PROJECT MANAGEMENT
OSU GRAPHIC DESIGN CAPSTONE PROJECT
For my Senior Thesis and Capstone Project, I chose to study cause-related marketing campaigns and the elements that make them successful. I wanted to discover a way to get viewers to move from the mindset of “Wow, that was a cool commercial” to actually getting off the couch responding to the ad and making an impact. I chose to plan a hypothetical half-marathon that would relate to my research on how to get people involved with good causes. The event was called, “Run for Real”, and it would be a fully unplugged race (no phones or music devices allowed) that would encourage people to unplug from technology and engage with the people and world around them. This project merged my love for running, the outdoors, Portland, and the relationships in my life. One of the project deliverables I designed was an interactive website (unfortunately no longer live) for race registration. I also designed a variety of race collateral including stickers, buttons, race bib, runner goodie bag, and an infographic containing statistics about the need to “unplug” and why it’s important. Maybe someday I’ll plan a real cause-based race!
CONCEPT DESIGN • WEBSITE DESIGN
PRODUCT CREATION • PRINT DESIGN