It’s not often that I get to work with brands geared toward kiddos, so this project was really refreshing. Hailey makes adorable hand, foot and paw print keepsakes for little ones, and recently launched her Portland based business. We chose her color palette based on the paint she uses for her work, and wanted the logo family to feel happy, fun and playful. Hailey sketched the “hands” in the logo, and I transferred it digitally to provide more of a hand-drawn vibe. Check out her Instagram here.
MOOD BOARD • LOGO DESIGN • BRAND GUIDE • BUSINESS CARDS + PRINT COLLATERAL