WILLIAMSON JAMES HOMES
This family team has two very successful Salem based businesses, and this project for them presented the challenge of merging the two into one parent company with two “arms”. While some projects do overlap, they mostly operate individually, which elevated the importance of communicating clearly that they’re different, but the same. Challenging, right?? Long story short - we decided to adopt the family name as the umbrella company name with taglines differentiating between “Design & Build” and “Real Estate”. Same brand. Same family. Same industry. Two different businesses. It’s been a long, but fun journey of bringing this solution to life. Scroll to see their before logos, and all of the full photos and collateral items from this project!
MOOD BOARD • LOGO DESIGN • BRAND STRATEGY • INTERIOR + PORTRAIT PHOTOGRAPHY
BUSINESS CARDS + PRINT COLLATERAL • WEBSITE + BLOG DESIGN